Seoul Digital Forum 2012 Day 2 & 3

Here’s my stream of consciousness notes of Day 2 & 3 of the Seoul Digital Forum

Day 1 is here.

TIM O’REILLY – Towards a Global Brain

“The skill of writing is creating a context for other people to think in”

Man machine symbiosis – feed many human written medicine journal documents into IBM’s Watson, which figures out what’s most important for busy doctors to know.
In the future we’ll have health sensors monitored by home health professionals with smart apps.
Data scientists – big new field for the future.

WIRED – KEVIN KELLY – What Technology Wants

Does technology have its own latent theory of evolution, its own agenda?
Diversity and specialization is the thrust of tech.
Technology is a loop of new problems and new solutions, but what’s positive is we have new choices we never had before.
“Technology is anything made after you are born.”
“Technology is the stuff that doesn’t work yet”

History emphasizes dominance but more of history is a story of cooperation.


Memory outperforms intelligence.
Which matrix will be more popular? Data augmented on top of the real world   Or replicating the real world in the virtual data world.   The real answer will be both realities, overlapping and reacting to each other.
Conclusion – the vital importance of design is a real ethics focus.


Strangely, most of the Korean language presentations use PowerPoints in English.

Technology is a means to empower citizens, create level playing field for power in a society.  But if technology is the vehicle for new power, tech experts and tech controllers will have a way to push power and limit power.
Search technology will adapt with a feedback loop of info we like and desire, not necessarily diversity and truth.

Apple will make a product that learns from you to make itself into what you want before you know it  Siri is listening and looking to please.  Is it dangerous to get more of what we want all the time?  Will we be too satisfied?

WALL STREET JOURNAL – Robert Thomson – Contemporary Content Conundrum

Video is becoming essential to news content.
Global outreach essential to be prosperous as big numbers needed to fish for revenue.
Hard to advertise or get people to pay for mobile content as users feel like they are already paying too much for their plan and phone.

AL JAZERA – Al Anstey – Multi-platform Distribution

We are more global but know less about the world than ever before.
The more information.  The less we trust information.
Foreign bureaus are shutting down for most papers.
People don’t just gather info, now they are info hunters.  Not waiting for the paper, searching out for new info forms.


SBS – Kim Hyuk

The trends in media = Analog linear -> digital linear -> digital nonlinear

Broadcasters will actually be able to have bigger audiences for good content, though likely less eye balls for shows that are “just on.”   Adding subtitles will open up shows to a global audience.

Companies need to invest a lot to provide media to multiple platforms, but revenue is not going up.  It will get easier, but needs to happen soon.

Korea media companies trying to form alliance to make impact in the digital market, (with terrible name pooq)   Want to be like Hulu or Japan’s mototv.

HULU – Johannes Larcher – The Future of TV

I love Lucy had 67 million viewers, might not get those numbers again unless Charlie bit your finger.

Same ad length per 30 minute show in 1950s around 4 minutes is ideal, now there is about nine minutes on broadcast TV.   Hulu tries for about 4 minutes.  Targeted ads good thing because we don’t mind ads about things in which we are interested.  Choose the ad you want to watch is a good thing.  Korea will not want to share their market with Hulu.



All mass medias started local and private, books only for cloistered elites, Lumieres at faires, pong at a diner.

Verpixelungsrecht , German word for the right to be pixelated, by google maps.

Privacy was a need (avoid prey) now its transitioned to a want, but it might transition again as it gets in the way of our need for connection.

Zuckerbergs law – we will share twice as much information year after year.

We must protect the net.  And not just workaround hack the problem, tackle it head on.

Governments should be open by default, secret by necessity, not the other way around.

FACEBOOK – JAVIER OLIVER – Social Design and Mobile Advertising

Getting to end of hardware revolutions, now it’s about people centric software design

People in the audience checking their Facebook instead of listening about Facebook.  

Their data shows actually 4.74 degrees of separation between people.

Facebook is now an important medium for dealing with disasters – integrated ‘disaster message board.’


The largest independent mobile ad network, whatever that means.

Goal to reach 40% throughout the world.

People use mobile devices in every situation of the day, so many situations to incorporate ads.

Mobile adds more effective than online and TV in terms of awareness and purchasing intent.

Believes in gamification of marketing.

Targeted clothes catalogs, send 5 pages of a Macy’s catalog that person most interested in.  More likely to view than the whole catalog.

Believe in dynamic ads – built and targeted to the type of ad someone likes, lots of info, less info, more options, more photos, more reviews.

People multitask while watching TV – dual screen ads.




I don’t care, but I guess most of Korea does.  Su-Pearls performed ‘Fame.’
Glad to see a blasian be accepted here.

Content, entertainment CINEMA

TBWA KOREA – Park Woong Hyun

The key is making ads with good content.
Crowd source ads, authenticity can’t be created with models and studios; people can grok the source, the heart of media’s creation.
Single slogans less important in fractured adspace.
Can go crazy worrying about ad platforms, better to focus on ad content, compelling ideas.
2002 2 girls run over by US military tank
He thinks Koreans don’t appreciate Korean content enough.
For global advertising you need ad creators connected to local cultures.


Seems a bit happy on Nintendo recent decline (hmmm), angry birds is the new Mario.
Japan will make anime musical theater – live music “cyber character show,” motion cap to make big eyed idols who explode with lasers in a way actors can’t.
Oh man hope I see a hologram PORORO on the stage, I just wrote that.
Maybe Korea is onto something with this 4d cinema.  Instead of going to cinemas for flat narratives, well go to cinema like places for immersive experiences we can’t get at home. Like vr amusement rides with smells and moving surfaces, hologram tupacs dancing like Bubsy Berkeley musicals.

‘Edutainment replaced with Entercation’    Focusing on entertainment more important for long term interest of children.  Used to have 30% entertainment and 70% education.  He believes 70% entertainment and 30% education is better for keeping interest.


Digilog = digital and real world overlap.  (augmented reality)
Want to avoid fate of VR 1.0
Is augmented reality like VR craze in the nineties? Probably
Content is the king, but context is the queen…. and user is the emperor

CISCO – Howard Charney

Video / mobile / cloud = inexorable future buzzwords.
Big data is a problem, Cisco can help you with that.
Cisco has made expensive holograms that cost 10 to the fifth power to use once.

Augmented surgery, geology, writing over the rocks.
Michio Kaku says contact lens screens are on the way
Dan Kaminsky invented app to let color blind see with color.

Adrian D Cheok – Keio University

  • Tele touch
  • Smell glasses
  • Tele cooking, tech for long distance relationship
  • Electrical flavor machine, send taste message

Genevieve Bell

Life has always been a combination of virtual and real
Church is a place where they intersect.
Busan temple full of little Buddhas take one leave one.
Technology breeds new anxieties (turn eye screens off in the bedroom).
Virtual reality hasn’t taken off because there still is not a need that it fulfills in terms of essential relationships and communication.   SMS does that, books do that.  Tools help us do something we don’t want to do without.
An interface for daydreams, it will be costly.


Smart Education

Principal says- 

They love to bring up old historical tales for these talks about the future.  “Hangul – the greatest miracle in world history”
Kids use Kakao talk like IM, everyone has a smart phone, not their own computer.
John Dewey – learn thru doing.
Korea has an initiative for every student to have a digital text book by 2015.  Still at the testing stage (using Samsung product of course)
Sejong city has pilot school with tablets and smart boards.  Use pen tablets, maybe easier to write hangul that way.
Issues with teachers getting on board and having consensus about how to teach with technology.

Young Teacher says-

I have dream to build a happy school, but many students think it is boring, we are bombarding them with too much info.
“A merely well informed man is the most useless bore on earth”
Teachers transmit in a one way direction of knowledge.
How to get students to participate is very difficult, you must make them curious.
Teachers spend majority of the time controlling students, hard to focus on new teaching ideas.
At many schools cellphones arenot allowed, but that should change, so he changed the policy.
Students became more involved when left on their own to do something. Student’s wrote own proposal for skype project,

Rich online media > static out of date books

Use SNS – social network system to connect students and outside world

Elementary Student says

Wanted to be teacher, then wanted to be a principle, a journalist, but then a doctor, but finally decided to be a dentist.  ...still in elementary school!
From a small island school, but because of internet can learn English through telework.
Likes small classes, can do more in a class.
Social network between island dwellers in the area connects small populations together.

Adults think they need to make us study, I don’t agree, we should want to study, wanting to learn makes you learn better.
When moved to a new school, able to keep in touch with old friends through internet.

Likes to read books on his phone.
Can’t stop us from using technology, we can’t live without it.

At least Korea is worried about how to best teach their children, not just punish bad schools and strip funds.


So that wraps up the 2012 Seoul Digital Forum.  The future is moving so fast I feel like we almost don’t have time to stop and talk about it.

Though I’m glad festivals like this try to make us hit Pause, and think for a moment.

One thought on “Seoul Digital Forum 2012 Day 2 & 3

  1. Pingback: Notes from Seoul Digital Forum 2012 – Day 1 « displayer

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